In the press
Where Does the Industry Stand on Virtual-First Health Plans?
by Katie Adams
Published January 21, 2024
During a recent webinar, industry leaders agreed that virtual-first health plans have significant potential to cut costs and improve members’ experiences — if executed well. They also noted that employers are more willing than ever to adopt these types of plans.
A few years ago, the pandemic catalyzed a new era of “virtual-first” healthcare — which is often understood as a care delivery model in which providers use online platforms, telemedicine hubs and other digital tools to deliver medical services such as consultations, diagnoses and prescription refills.
A week ago, HLTH hosted a webinar in which leaders assessed the rise of virtual-first health plans. The panelists agreed that if executed well, virtual-first health plans have significant potential to cut costs and improve members’ experiences.
Firefly Health CEO Fay Rotenberg said she isn’t a big fan of the term “virtual-first.” Firefly, which sponsored the webinar, is a virtual primary care startup that launched its own health plan for employers in 2021.
This article was originally published by MedCity News