White papers

Rethinking Traditional Health Plans:

The Emergence of Alternative & Virtual-First Health Plans

Published August 5, 2024

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Is it time to rethink your health plan offerings?

For decades, health plans offered by industry giants like Blue Cross Blue Shield, UnitedHealthcare, Cigna, and Aetna (BUCAs) have been the cornerstone of employee-sponsored benefits packages. Yet, as healthcare costs continue to rise and employees increasingly express dissatisfaction with the status quo, most benefits professionals agree that innovation is sorely needed.

Traditional health plans have decades of experience and expansive provider networks and offer a reliable choice for most employers’ healthcare benefits. However, these same carriers are often plagued by convoluted webs of contracts, pricing inefficiencies, and fragmentation, leaving both employers and employees feeling frustrated and underserved.

Alternative plans are emerging


As dissatisfaction with traditional health plans grows, alternative health plans are emerging as viable options. Innovation in the Medicare Advantage market is robust, with numerous new plans providing enhanced benefits and better care coordination. Similarly, the ACA/Individual Exchange market has seen a surge in new plans designed to meet the diverse needs of individuals and families.

This white paper covers:

  • The emerging landscape of alternative health plans
  • How to evaluate alternative health plans with a Buyers Guide.
  • Considerations for implementing and rolling out alternative health plans

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